Building an Effective Sales Support Team

Some years ago I attended a seminar by Jeffrey Gitomer (a bestselling business author). It was packed full of valuable information and advice, as evidenced by my 8 pages of notes. But one thing Gitomer said stuck out to me in particular. The title of the seminar was “Got Sales Attitude?” and he was speaking mostly on his book “Little Gold Book of ‘Yes!’ Attitude.” Thus, most of the room was not-surprisingly comprised of salespersons. Toward the end of ...

The Secret to Successful Sales

What is the secret to successful sales? Satisfying your prospect’s buying needs. When making a buying decision, your prospective client always goes through three, almost entirely subconscious stages: WHAT am I buying? This phase of the buying process deals with the cognitive (or “thinking”) part of the mind. Though it seems obvious, the importance of identifying and distinguishing the specifics of the product or service cannot be underrated. If you are purchasing a car, you need to know the general specs: what ...

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