The Secret to Successful Sales

What is the secret to successful sales? Satisfying your prospect’s buying needs. When making a buying decision, your prospective client always goes through three, almost entirely subconscious stages: WHAT am I buying? This phase of the buying process deals with the cognitive (or “thinking”) part of the mind. Though it seems obvious, the importance of identifying and distinguishing the specifics of the product or service cannot be underrated. If you are purchasing a car, you need to know the general specs: what ...

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